{"id":2692,"date":"2023-05-15T15:51:13","date_gmt":"2023-05-15T20:51:13","guid":{"rendered":"https:\/\/www.emeraldx.com\/?post_type=staff&p=2692"},"modified":"2026-03-20T11:01:33","modified_gmt":"2026-03-20T16:01:33","slug":"joe-webster","status":"publish","type":"staff","link":"https:\/\/www.emeraldx.com\/staff\/joe-webster\/","title":{"rendered":"Joe Webster"},"content":{"rendered":"\r\n

Joe Webster<\/span>\u00a0joined Emerald in April of 2023 as Senior Vice President of Marketing. He leads social and paid media, demand generation, audience development, creative content, and the company’s strategic adoption of AI across marketing functions. With more than 20 years of experience driving growth for B2B and B2C organizations, Joe brings a rare combination of brand vision, data fluency, and operational rigor.<\/p>\r\n

Before joining Emerald, Joe served as VP of Global Email Strategy at Future plc, overseeing marketing and demand generation across a portfolio of more than 200 brands. Prior to that, he spent eight years at SmartBrief as a member of the executive team, helping lead the company through a successful acquisition. His career also includes senior marketing and business development roles at Storyful and The Associated Press, where he was a two-time recipient of the Chairman’s Prize.<\/p>\r\n

Joe and his wife have two grown daughters and live in Arlington, Virginia with their rescue dog.\u00a0<\/p>\r\n","protected":false},"featured_media":3733,"template":"","people_taxonomy":[45],"class_list":["post-2692","staff","type-staff","status-publish","has-post-thumbnail","hentry","people_taxonomy-management"],"acf":[],"yoast_head":"\nJoe Webster - Emerald<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emeraldx.com\/staff\/joe-webster\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Joe Webster - Emerald\" \/>\n<meta property=\"og:description\" content=\"Joe Webster\u00a0joined Emerald in April of 2023 as Senior Vice President of Marketing. 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